Category Archives: Brand Identity Resources

Brand Manual Examples

Posting links to some of the brand standards manuals that we looked at together in class, for your reference.

Adobe

Skype

Walmart

Uber

UNC

Brand Inc Brand Manual Template

Google

Some good collections of brand standards guidelines:

http://webdesign.tutsplus.com/articles/50-style-guide-tools-articles-books-and-resources–cms-21209

http://www.theuxbookmark.com/2010/08/ux-articles-and-research-papers/creative-design/a-monster-list-of-ui-guidelines-style-guides/

http://www.logodesignlove.com/brand-identity-style-guides

 

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Digital Ad Sizes

For the Digital Ad requirement for applications, we will be using some standard sizes for Google Ads. Here are the ad sizes I would like you to extend your campaign to:

Medium Rectangle: 330 pixels w X 250 pixels h

Half Page: 300 px w X 600 px h

Large Mobile Banner: 320 px w X 100 px h

Specs for all Google Ads are available here:
https://support.google.com/adsense/answer/6002621?hl=en

 

Mockup Template Resources

I finally dug through my bookmarks and compiled this list of sites that have freebie design mockups. I may have gone a bit overboard. If you can not find a template for what you want to mockup amongst this ginormous list, then there is no hope for you…

http://designinstruct.com/print-design/free-branding-identity-mockups/
http://graphicdesignjunction.com/2015/06/100-best-free-psd-mockups/
https://designsrazzi.com/mockups/
http://www.pixeden.com/psd-mock-up-templates
http://graphicburger.com/mock-ups/
https://www.mockupworld.co/all-mockups/
https://psdrepo.com/tag/free-psd-mockups/
https://www.mockupworld.co/
http://medialoot.com/print/
https://pixelbuddha.net/freebies/tag/mockups
http://www.psdcovers.com/
http://www.psdmockups.com/category/mock-ups/
http://freebbble.com/type/mockup/
http://designbeep.com/category/freebies/psd/
http://fribly.com/category/freebies/
https://www.realthread.com/resources
http://p-px.com/
http://www.titanui.com/web-ui/psd-mockups/
http://uispace.net/all-mocks
http://www.premiumpixels.com/
http://blazrobar.com/free-psd-website-templates/

Paper Resources

As a reminder, you need to consider what paper the letterhead, business card and envelope for your brand will be printed on. You will also need to spec actual paper from a mill and be able to identity what the print specs are. Don’t forget, there are some paper swatch books available in the student lounge for you.

Online resources for paper:
www.neenahpaper.com
You can order up to 20 free samples of their papers online. You can also download color swatches of the colors of their papers.
www.thepapermillstore.com
This is Mohawks online store.
www.mohawkconnects.com
You can order packs of samples, about 25 for $8.
www.frenchpaper.com
French paper has sample packs for $5.

You can also get samples or buy small packs of paper locally:

PaperPlus
9219 Quivira Rd, Overland Park, KS 66215
www.unisourceworldwide.com
Phone: (913) 492-4776
7:30 am – 5:00 pm

Paper Station
11880 W. 91st Street
Overland Park, Kansas 66214
Mon thru Fri, 8a – 5p
Phone: 913.491.3446
www.paperstation1.com

Midland Paper
14449 West 100th St.
Lenexa, KS 66215
Phone: 913-541-0080
www.midlandpaper.com

 

Suggested Books on Branding

In addition to reading resources provided on D2L, here are some helpful link for books on brand identity design:

http://www.underconsideration.com/brandnewclassroom/book-recommendations.php

http://www.jimkrausedesign.com/#/logo-brainstorm-book/

Video Tour of the Logo  Brainstorm Book

http://www.logodesignlovebook.com/spreads/

http://designingbrandidentity.info/

http://www.davidairey.com/designing-brand-identity/

 

2.1 Mark Inspirational Research

Before  you thumbnail, research design inspiration to give you ideas, see what exists already, and current trends. You can use, design annuals, design blogs, pinterest, behance, etc. I don’t recommend general Google image searches as you will get a lot of poor design. I would like to see one or more pieces of inspiration paired with your thumbnails.

A few resources and readings for brand design trends:

http://www.underconsideration.com/brandnew/

http://www.logodesignlove.com/

https://www.logolounge.com/article/2015logotrends#.Vq-hrlMrImI

http://www.fastcodesign.com/3053971/the-best-and-worst-branding-of-2015

https://99designs.com/designer-blog/2014/12/17/branding-trends-2014/