Category Archives: Brand Identity Systems

Brand Manual Examples

Posting links to some of the brand standards manuals that we looked at together in class, for your reference.

Adobe

Skype

Walmart

Uber

UNC

Brand Inc Brand Manual Template

Google

Some good collections of brand standards guidelines:

http://webdesign.tutsplus.com/articles/50-style-guide-tools-articles-books-and-resources–cms-21209

http://www.theuxbookmark.com/2010/08/ux-articles-and-research-papers/creative-design/a-monster-list-of-ui-guidelines-style-guides/

http://www.logodesignlove.com/brand-identity-style-guides

 

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Digital Ad Sizes

For the Digital Ad requirement for applications, we will be using some standard sizes for Google Ads. Here are the ad sizes I would like you to extend your campaign to:

Medium Rectangle: 330 pixels w X 250 pixels h

Half Page: 300 px w X 600 px h

Large Mobile Banner: 320 px w X 100 px h

Specs for all Google Ads are available here:
https://support.google.com/adsense/answer/6002621?hl=en

 

Mockup Template Resources

I finally dug through my bookmarks and compiled this list of sites that have freebie design mockups. I may have gone a bit overboard. If you can not find a template for what you want to mockup amongst this ginormous list, then there is no hope for you…

http://designinstruct.com/print-design/free-branding-identity-mockups/
http://graphicdesignjunction.com/2015/06/100-best-free-psd-mockups/
https://designsrazzi.com/mockups/
http://www.pixeden.com/psd-mock-up-templates
http://graphicburger.com/mock-ups/
https://www.mockupworld.co/all-mockups/
https://psdrepo.com/tag/free-psd-mockups/
https://www.mockupworld.co/
http://medialoot.com/print/
https://pixelbuddha.net/freebies/tag/mockups
http://www.psdcovers.com/
http://www.psdmockups.com/category/mock-ups/
http://freebbble.com/type/mockup/
http://designbeep.com/category/freebies/psd/
http://fribly.com/category/freebies/
https://www.realthread.com/resources
http://p-px.com/
http://www.titanui.com/web-ui/psd-mockups/
http://uispace.net/all-mocks
http://www.premiumpixels.com/
http://blazrobar.com/free-psd-website-templates/

Paper Resources

As a reminder, you need to consider what paper the letterhead, business card and envelope for your brand will be printed on. You will also need to spec actual paper from a mill and be able to identity what the print specs are. Don’t forget, there are some paper swatch books available in the student lounge for you.

Online resources for paper:
www.neenahpaper.com
You can order up to 20 free samples of their papers online. You can also download color swatches of the colors of their papers.
www.thepapermillstore.com
This is Mohawks online store.
www.mohawkconnects.com
You can order packs of samples, about 25 for $8.
www.frenchpaper.com
French paper has sample packs for $5.

You can also get samples or buy small packs of paper locally:

PaperPlus
9219 Quivira Rd, Overland Park, KS 66215
www.unisourceworldwide.com
Phone: (913) 492-4776
7:30 am – 5:00 pm

Paper Station
11880 W. 91st Street
Overland Park, Kansas 66214
Mon thru Fri, 8a – 5p
Phone: 913.491.3446
www.paperstation1.com

Midland Paper
14449 West 100th St.
Lenexa, KS 66215
Phone: 913-541-0080
www.midlandpaper.com

 

Brand Applications

March 7

Revisions: application to letterhead, business card, envelope, full page magazine ad.

4.1 Letterhead, Business Card, Envelope: this will include printing and paper specs. Limit to 2 or 3 colors or 2 colors and one special process (i.e., embossing, die cut , varnish).

4.2 Full Page Print Magazine Ad: the first piece of an advertising campaign that extends the client’s brand and communicates the product offerings to the target audience. May use product photography and text to support communication.

March 21

Roughs: digital ads, outdoor advertising format, storefront signage.

5.1 Digital Ads: extending off the magazine ad, develop ads for two sizes of digital ads (see Google Adwords sizes)

5.2 Outdoor Advertising Format: at least one, such as bus stop, billboard, side of bus or a guerrilla marketing idea.

6.1 Store Exterior: How the visual language of the brand is applied to the exterior of a retail store. Elements will be rendered onto a photo or illustration of a space that reflects the architectural feeling of your brand. Requirements: Branded Sign and at least one of the following: Awnings, Building Painting/Mural, Vinyl on Glass, etc.

March 28

Roughs: Internal store display, one other extension of your choosing.

6.2 Store Interior: product display and at least one of the following: Interior Graphics (wall painting or posters), Wayfinding Signage such as Bathroom or Order Counter Signs, etc.

7.1 Brand Extension of Your Choosing: this application should be selected based on fit for your brand and target audience. You may also consider need for your own portfolio. Consider the following options: e-commerce website, rewards app, package design, catalog,  email newsletter campaign.

Suggested Books on Branding

In addition to reading resources provided on D2L, here are some helpful link for books on brand identity design:

http://www.underconsideration.com/brandnewclassroom/book-recommendations.php

http://www.jimkrausedesign.com/#/logo-brainstorm-book/

Video Tour of the Logo  Brainstorm Book

http://www.logodesignlovebook.com/spreads/

http://designingbrandidentity.info/

http://www.davidairey.com/designing-brand-identity/